Why Internal Communication Is Important for Your Company?

Task Management 1 min read , February 28, 2024

Good Internal communication is crucial for the success of an organization. It ensures effective sharing of information, ideas, and messages among employees, managers, and teams. In this blog post, we will explore the importance of internal communication, common challenges, and various methods, techniques, and tools that can be used to address these challenges.

green and blue ball illustration
Photographer: Alexander Shatov | Source: Unsplash

Internal Communication and Its Importance

Internal communication refers to the exchange of information, ideas, and messages within an organization. It involves interactions among employees, managers, and departments and ensures that everyone is informed, aligned, and working towards common goals.

Successful internal communication is crucial for companies because:

  • It contributes to employee experience and morale in the workplace, when employees feel informed, included, and heard, they are more motivated and inclined to do their best work.
  • Team comm enhances collaboration and teamwork: Clear communication fosters the sharing of ideas among teams, coordinates their efforts, and encourages collaboration towards common goals.
  • It improves decision-making processes: Transparent communication facilitates informed decision-making by ensuring everyone has access to information, leading to better outcomes.
  • Good internal comm strengthens company culture: Open and honest communication benefits the entire workplace by fostering trust, respect, and a positive work environment.

Investing in effective employee communication strategies is an investment in the success of your company.

What Are the Issues with Internal Communication?

Constantly stressing the importance of internal communication highlights its critical role. What issues typically arise in its absence?

The absence of healthy internal communication within an organization can create a domino effect, impacting everything from employee morale to profitability.

woman in black long sleeve shirt covering her face with her hands
Photographer: Elisa Ventur | Source: Unsplash

1. Confusion and Misunderstandings:

Without clear and consistent communication, employees may receive contradictory information or remain unaware of critical updates. This can lead to confusion, misunderstandings, and, ultimately, wasted time and resources trying to clarify the situation. For example, if the marketing team launches a campaign unaware of a product change communicated only to the sales team, it can lead to customer complaints and confusion.

2. Information Barriers and Gaps:

When teams fail to communicate effectively, they work only within their own knowledge and expertise, limiting collaboration, innovation, and problem-solving abilities. For instance, if the software team develops feature enhancements in the application without consulting the customer service team, it may result in a feature that is not preferred by customers.

3. Decreased Employee Engagement and Morale:

Feeling uninformed can significantly impact employee morale and engagement. Employees may feel undervalued and less motivated to exert extra effort. For instance, if company management makes significant changes to the decision-making process without involving employees and announces it suddenly, it can lead to employee turnover.

4. Decreased Productivity and Efficiency:

Poor communication leads to repeated tasks, missed deadlines, and delays in completing tasks. It also negatively affects teamwork. For example, two departments working on separate marketing campaigns without knowledge of each other's efforts can result in wasted resources and missed opportunities.

5. Reputation and Brand Damage:

Internal communication issues can also affect the company's external reputation and brand. Demotivated employees may provide poor customer service, and internal conflicts may be leaked, damaging the company's image. For instance, an angry employee feeling uninformed about company decisions may express their frustrations on social media, harming the company's brand image and customer trust.

woman in black jacket sitting beside woman in white blazer
Photographer: LinkedIn Sales Solutions | Source: Unsplash

Remember: Clear internal communication is essential for the success of any organization. Companies can foster collaboration, build trust, and effectively reach their goals by prioritizing open, honest, and two-way communication. Recall that in 2017, the downfall of the blood testing company Theranos was attributed to communication issues. Employees reported that a culture of secrecy and limited information sharing led to missed deadlines, erroneous test results, and ultimately, the collapse of the company. There's even a documentary recounting this process: "The Inventor: Out for Blood in Silicon Valley."

Effective Internal Communication Strategies, Techniques, and Tools

The emphasis on importance of internal communication isn't just in talk; it necessitates action. There are numerous ways, techniques, and tools that organizations can utilize to improve internal communication. Here are some effective strategies:

1. Establish Clear Communication Channels

Provide employees with communication channels such as email, instant messaging platforms (e.g., Cubicl, Slack, Microsoft Teams), intranet portals, and internally designed social media networks. Ensure employees are aware of which channels to use for different types of communication.

2. Conduct Regular Meetings and Check-Ins

Regular team meetings, interdepartmental meetings, and one-on-one check-in meetings between managers and employees should be organized. These meetings help create an environment for updates, feedback, and discussions on goals and priorities.

3. Utilize Collaboration Tools

Project management software (e.g., Cubicl, Trello, Asana), document sharing platforms (e.g., Google Drive, Microsoft SharePoint), and virtual whiteboards are essential for internal communication.

4. Encourage Open Dialogue for Internal Communication in Workplace

Establish an open communication culture where employees can share ideas, provide feedback, and express concerns. Encourage managers to adopt an open-door policy and actively listen to employee feedback.

5. Provide Training and Resources

Offer training sessions or workshops on effective communication skills, conflict resolution, and active listening. Provide resources such as communication guidelines, templates, and best practices to help employees improve their communication skills.

6. Use Visual Communication in Internal Communication

Utilize visual content such as infographics, graphs, Gantt charts, timelines, and videos to convey information clearly and effectively. Visual communication can simplify complex concepts and enhance understanding among employees.

7. Celebrate Achievements and Milestones

Recognize and celebrate individual or team achievements and milestones. Encourage individuals who have contributed to achieving their goals. Such supportive behaviors contribute to morale, foster a sense of appreciation, and reinforce a positive company culture.

8. Establish Feedback Mechanisms for Internal Communication

Create formal feedback mechanisms such as employee surveys, suggestion boxes, or anonymous feedback channels to collect feedback from employees and identify areas for improvement in employee communication.

9. Lead by Example

Leaders and managers should lead by example by demonstrating effective internal communication behaviors. They should provide clear, transparent, and consistent communication, setting an example for other team members to follow.

10. Provide Remote-Friendly Workspace for Internal Communication

With the increase in remote work, organize communication tools and applications to include remote workers. Schedule regular virtual meetings, provide access to remote collaboration tools, and establish clear rules for remote communication.

By implementing these strategies and utilizing appropriate tools, organizations can enhance internal communication, promote collaboration, and create a more inclusive and productive workforce.

Importance of Internal Communication Tool: Cubicl Task Management Software

Typically, both employees and managers have already heard the points mentioned above. They have learned the details of these activities from others. They have received advice from other teams and organizations. Unfortunately, when these remain at the advice level, they can be very abstract for individuals. Consequently, we do not take action, and even if we do, we give up halfway. Let's not do that today. Try out internal communication methods, techniques, and tools together in practice. Let's do this with the Cubicl Task Management Tool.

highlight the importance of internal communication with Cubicl Project Management Tool.
The tasks are listed on the main page of Cubicl.

Cubicl is a platform that facilitates collaboration and communication among teams and departments. With features such as task management, messaging, file sharing, and project tracking, it enables teams to work more organized and efficiently. It is available on both web and mobile applications.

1. Messaging for Good Internal Communication (Chat)

In Cubicl, an internal communication software, teams can create messaging groups for departments, groups, and projects, and engage in one-on-one conversations. You can use Cubicl's messaging feature on both the web and mobile applications. This ensures that internal team communication is not scattered across different applications and remains accessible from a single location.

highlight the importance of internal communication with Cubicl Project Management Tool.
Individual and group messages can be done in Cubicl.

2. Meeting Tasks as Internal Communication Channel

The main problems with meetings are usually twofold: frequently held meetings and meetings that end without clear objectives and decisions. This signifies inefficiency in internal comms. To improve these, create a meeting schedule, set objectives, and inform relevant individuals beforehand. In the task management software, you can create tasks for your meetings in advance, add relevant individuals as assignees to these tasks, write the meeting agenda in the task description, and specify what needs to be done before the meeting for attendees. As a result, when you start the meeting, everyone will be prepared, ensuring that your meeting time does not extend unnecessarily, and you can conclude the meeting by making a decision.

A meeting task in Cubicl

3. Tasks for Departments and Teams in One Place

In Cubicl, you can transfer your company's units, teams, groups, projects, departments, and offices in different locations by creating projects in Cubicl Project Management Tool. From top to bottom, you can structure your company's entire hierarchical structure in Cubicl.

highlight the importance of internal communication with Cubicl Project Management Tool.
Projects in Cubicl

Cubicl team is aware of the importance of internal communication. That is why, in Cubicl, projects allow teams within the company to create a collaborative workspace and access all project-related information and tasks. In this regard, we can say that the projects feature in Cubicl is actually an internal communication tool. All Tasks, Files, Gantt Charts, Timeline Charts, Calendars, and Reports can be accessed from a single location. As a result, all relevant tasks and files can be accessed from one place.

4. Feedback on Tasks to Improve Internal Communication

Allowing members to express their ideas openly about tasks and discussing these ideas strengthens internal communication, enhances the quality of team work, and allows for the exploration of different perspectives. In the task management tool, task assignees can communicate with team members under the task, share information about the current status of the tasks, report on progress throughout the day, and propose new ideas.

highlight the importance of internal communication with Cubicl Project Management Tool.
Task activities in Cubicl

5. Guiding Content for Internal Communication

Upload educational content, guidelines, draft documents, or templates related to team or project tasks to the Files page in Cubicl. This way, team members can access the relevant area and benefit from the content whenever they need it during the project. There is no need for repetitive file sharing, and effective file management is ensured.

highlight the importance of internal communication with Cubicl Project Management Tool.
The files page of the project in Cubicl

6. Visual Communication

In Cubicl, project tasks are displayed on a Kanban board. Similarly, there is also a Gantt chart, timeline view, and calendar view for the project. These visuals facilitate the management of business processes by visualizing tasks, making it easier to plan and providing practical applications.

highlight the importance of internal communication with Cubicl Project Management Tool.
Tasks in Kanban view

7. Supportive Workplace Culture

One important factor in internal communication is for both managers and employees to openly appreciate successful team members. This not only creates a more positive atmosphere within the team but also increases employee motivation. In the Cubicl Task Management App, you can share congratulatory messages via the main project to which everyone is attached.

Support team members in Cubicl

8. Employee Satisfaction

Collect feedback from team members at regular intervals. You can create anonymous forms (using tools like Google Form, JotForm, etc.) and share these forms with Cubicl Task Management Application messaging groups. Pin the form to the conversation so that everyone can see it, which will increase participation. After a certain period, close the form for comments and evaluate the responses. Provide feedback to team members with low satisfaction levels.

Survey in Cubicl

9. Be an Example of Internal Communication

As a manager, your behavior influences the behavior of other team members. Your positive and open attitude in the Cubicl Task Management Program will positively influence others as well.

Positive feedbacks in Cubicl

10. Cloud-Based SaaS Solution for Remote Work

Cloud-Based SaaS stands for Software as a Service, meaning software hosted in a cloud environment that can be accessed and used via an internet browser. Cubicl is also a cloud-based SaaS software. As long as you are connected to the internet, you can access the Cubicl Task Management Tool. It brings together remote teams in one place, enabling collective completion of projects and tasks.

Internal communication important. So, learn more about Cubicl.

You should understand the importance of internal communication and how it is crucial to the success of any organization. Effective corporate communication fosters the open and clear sharing of information and ideas among employees, promoting collaboration and coordination, boosting motivation and loyalty, and contributing to the overall success of the company.

In this blog post, we examined the importance of corporate communication, common challenges, and various ways, techniques, and tools that can be used to address these challenges. Modern collaboration tools like Cubicl offer a range of features and functionalities to facilitate and enhance corporate communication.

We recommend using the suggestions in this blog post and tools like Cubicl to improve your corporate communication and achieve higher organizational success.

If you want to explore all the features of Cubicl Project Management Tool, check out the Cubicl 101 presentation, and if you want to access more detailed features, take a look at the Cubicl 201 presentation. Try Cubicl with all its features for free for 14 days to create a collaborative workspace with your team.

Remember: Effective communication is the cornerstone of every successful organization.